Meet the Team
After spending 15 years in Corporate America in sales and consulting roles, Bill left the corporate world to help his wife Michelle build their growing network marketing and affiliate marketing businesses.
Initially, Bill’s focus was prospecting and recruiting. However, he quickly realized that 1 to 1 selling wasn’t scalable. So he decided to dive into Content Marketing and Copywriting in order to scale their efforts and sell one to many.
Since 2019, Bill has written over 750 unique Facebook ads for clients of The Lido Agency.
The industries/niches he’s written paid ads for include; real estate, Network Marketing, weight loss, alcohol abuse prevention, food & culinary, pet training, pre-natal health, live events, high ticket coaching, entrepreneurship, and business development.
Bill has leveraged his experience and passion for writing high-converting ad copy to generate over $10 million in revenue for The Lido Agency’s clients.
Michelle has been running Facebook Ads since 2010. From starting with a $1 a day back in 2010 for her personal brand to spending over 20K a day as an agency owner the Lido Agency has become one of the most sought after agencies in the digital marketing influencer space.
Michelle and her husband Bill have taken their personal success with building their brand online to now helping other influencers build a profitable business online using paid advertising.
Hilary De Freitas
My story started with Engineering (I have my Masters in Industrial Engineering) then I transitioned into digital marketing.
Prior to coming to The Lido Agency I managed the social media marketing for other companies and I consulted on other digital marketing aspects.
As a mother of 3 young girls I have to be extremely organized and on top of everything that’s going on at all times. Which means I bring organization, process control, leadership and communication to the operations here at The Lido Agency.
If you choose to partner with us you will be seeing and hearing a lot from me (I’m the one who makes sure nothing slips through the cracks).
My passions lie in family and my children and doing the best work possible for The Lido Agency and our clients.
Megan has been part of The Lido Agency team since the agency started.
She loves seeing the growth in the agency as well as how The Lido Agency is able to serve their amazing clients.
Megan’s skills include building E-commerce stores, Social Media Marketing, SEO Marketing, and Content Marketing.
Her main roles include contributing to the agency’s social media presence and website. She also plays a key role in providing weekly reporting for our clients so they have complete transparency into their ad performance.