After spending 15 years in Corporate America in sales and consulting roles, Bill left the corporate world to help his wife Michelle build their growing network marketing and affiliate marketing businesses.
Initially, Bill’s focus was prospecting and recruiting. However, he quickly realized that 1 to 1 selling wasn’t scalable. So he decided to dive into Content Marketing and Copywriting in order to scale their efforts and sell one to many.
Since 2019, Bill has written over 750 unique Facebook ads for clients of The Lido Agency.
The industries/niches he’s written paid ads for include; real estate, Network Marketing, weight loss, alcohol abuse prevention, food & culinary, pet training, pre-natal health, live events, high ticket coaching, entrepreneurship, and business development.
Bill has leveraged his experience and passion for writing high-converting ad copy to generate over $10 million in revenue for The Lido Agency’s clients.